LEGO PLAYWORLD
COOP gives us its roadshow on the theme of Lego. For more than two years, about 40 stages in their largest shopping malls. The roadshow is composed of giant swimming pools filled with Lego, statues built Lego still playful animations where children take part in games.
Number of stages: 55 throughout Switzerland
Roadshow duration: 3 years
Locations: COOP shopping centres