Naturaplay 

We were commissioned by COOP to create and manage its 2018 national roadshow on the theme of Naturaplan's 25th anniversary. The program included tractor races on a giant diorama, distribution of apples and milk cartons via interactive terminals and a presentation of Naturaplan products. The roadshow toured 21 shopping centers across Switzerland from January to November 2018.

Number of stages: 21 throughout Switzerland

Roadshow duration: 1 year

Locations: COOP shopping centres